There are so many people on the web who just started a blog or running their own website for a while. But they don’t know complete On-page SEO? Or just have basic knowledge about SEO? With a little info. of SEO Is that they make their post keyword targeted, SEO Optimized and have ranking or traffic on their website?
Would you want to drive traffic to your site, make your site easier to understand for search engine? what is your blog keyword and should rank?
If your answer is “YES” to any of these questions, then you are about to learn how to make your site SEO(On-page Optimization) Optimized.
When it comes to website optimization(SEO ) or blog, there are two main factors:-
- On-page optimization
- Off-page optimization
1. On-Page Optimization:-
On Page SEO refers to the things that you can do on your website and it has a big impact on your page’s to rank if your site is properly optimized.
2. Off-Page Optimization:-
Off-Page SEO refers to all the things that you can do off your website or others site. It helps you to increase traffic and also rank higher in Search Engines. some of the Off-page Activities are Social bookmarking, Article submission, blog submission, infographic submission etc.
Today post will focus on On-page optimization and will share lots of good and effective on-page SEO Techniques that you should implement on your posts to make it well optimized or ranked in search engines.
Before we go further, don’t confuse on-page optimization and on-site optimization.
On-site Optimization refers to the improvement of the entire site with things like map locations and the creation of permanent structures.
while On-page Optimization refers to quality content on the page for a specific keyword in a post. This includes the use of appropriate title tags, keyword placement, meta description and attention to many other factors.
What is On page SEO?
- On-page SEO is the process of optimizing individual web pages in order to rank higher and gain more relevant visitors to search engines. On-page covers all activities implemented on a web page to improve it according to the search engine guidelines. Or, we can say, it indicates how the content of your site is displayed on the search engines.
- This is a methodology for creating a site that conforms to the standard or search engine structure (site structure and design, URL structure, keyword targeting, enhanced tags, enhanced web page content, image, improved links, etc.) Functional or effective as possible.
- On-page SEO of the page refers to the source code of the content and the HTML code of the page that can be improved, unlike referencing outside the page that refers to links and other external signals.
On-Page SEO Activities
#1. Title Tag Optimization
Page titles are one of the most important On-Page SEO factors on your site. Each of your pages and blog post must have its own unique title, which includes the main keywords of that page.
For example, you can write an article about a new SEO technique that you have tried. It is therefore very important to include an “SEO Technique” in your post title, perhaps “SEO Techniques to rank higher”, “SEO Techniques 2018”, etc.
So, when someone searches for SEO Techniques on a search engine, your participation is more likely to appear because you have included these keywords.
#2. Content optimization:
Content Optimization is a process by which a content editor can use a variety of techniques to improve the ranking of Google’s search results for a web page.
As Google’s constant algorithm changes, SEO does not increase the visibility of the SERP program. It’s unique and relevant content on your web page, responding to search queries and engaging visitors for a long time.
#3. Keywords optimization:
In On-Page SEO techniques, keywords play an important role, Keywords are the base concept of any business.
- keywords are those user typed queries on which you want your business website to appear on.
- So, As per that, keywords optimization should be placements of those keywords in your web-pages (such as, in URL, in Title, H1/H2, in Anchor, ALT, in Content, etc.) user mostly search in terms of your business or related to your business.
- In short, the optimization of keywords in a web-page, from the (both) business and user’s point of view,
- Best Places To Put Your Selected Keywords:
Here is a list of places where you should try to use your main keywords at the time of Keywords Optimization.
- focus Keywords in the <title> tag(s).
- Use Keywords in the <meta name=”description”>.
- Use Keywords in the <meta name=”keyword”>.
- Target Keywords in <h1> or other headline tags.
- Keywords in the <a href=”http://your-company.com”>keywords</a> link tags.
- We can place keywords in the body content.
- We can place keywords in alt tags.
- Keywords in <!— insert comments here> comments tags.
- You can also place keywords in the URL or website address as well.
The term “keyword stuffing” refers to a web page that uses over keywords in meta tags or in the content section to manipulate a website’s ranking in a search engine or search results.
Keyword stuffing is basically the black hat SEO technique. It is a practice of negative search engine optimization (SEO) technique, it may lead to a website being banned or penalized in search ranking either temporarily or permanently.
These keywords often appear in a list or group and can harm your site’s ranking.
In contrast, “Keyword Placement” refers to the inclusion of specific keywords in the post where search engines pay more attention when examining the content of a web page.
#4. Meta Tags Optimization
- The <meta> tags are elements used in HTML and XHTML documents, used to provide structured information’s(meta-data) about a Web-page to the search engine. These HTML attributes can’t be visible by a general user but easily can be fetched and readable by the search engine(robots/crawler/spider).
- It’s snippets of text format that describe a web-page’s content. It doesn’t appear on the page itself, but should be in the page’s code, Because, search engine “crawler” only understand the meta tags in a web-page and mostly ignores the rest.
Title: The <title> tag in HTML is used to name(to provide a title) a web-page, it should be 50-70 character. <title> tags often used on search engine results pages (SERPs) as a title of a web-page while displaying snippets for a given page.
Description: The <meta name=”description” Content=” ”> used on search engine results pages (SERPs) to define a short description or summary of your web-page while displaying snippets.
- The meta description should be unique & contain the focus keyword.
- Use action-oriented language.
- Make it specific and relevant, should match the content.
- It could contain structured content.
- It should be 120-150 of characters.
syntax: <meta name=”description” content=”Type your description or text here..”>
- Keywords: The <meta name=”keywords” content=”your target keywords”> tag define focus keywords(user typed query) for search engines of your web page.
- Author: The tag <meta name=” author” content=”author name”> often used to define the author of a web-page.
Meta tags are always added in between to <head> and </head> the section of an HTML page.
#5. Image optimization:
- In On-Page SEO techniques, optimizing the images will affect file size and make it readable for search engines.
- Image optimization includes processes of adding relevant keyword & phrases to the image because search engines not only crawl the text formats in a web-page but also fetches for keywords within an image files given as the title of the images.
- Alt text that describes an image and helps search engines to understand, what an image is about. And make your website visible through the images too.
Syntax: <img src=”natural-effects.jpg” alt=”Natural Effects” />
#6. Anchor Tag Optimization
- The <a href=”abc.com”> tag specifies the hyperlink used to link one page to another.
- The anchor is part of the text that refers to the beginning and end of a hyperlink. The text between the opening and closing signs is either the starting point or the destination (or both).
On-page SEO best practices show that the text element is appropriate for the page to which it is linked, rather than the generic text. The text of the link in blue is the most common, as it is the case with the Web standard, although it is possible to change the color and confirm it with HTML code.
Syntax: <a href=”https://thedigimarket.com”> TheDigiMarket.com </a>
#7. Heading Tags Optimization
- Heading Tags Optimization, it’s just a place after <title> tag where keywords can be targeted and counted a lot (but keep in mind that the content of the webpage contains real text on that Keyword).
- When the user’s request matches your website, if the address element is cached or not found on a webpage, Google (Google-bot or others) can use the available heading tags such as H1, H2, and H3, H4, H5 or H6 (from h1 to h6, pyramid up and down) as the title of your page. Title tags are the most important tags on a web page, where <h1> is the highest or largest font size, while <h6> is the lowest level tag used.
Certainly, search Engines give priority H1-H4 tags only.
#8. Finding Canonical Issue
The Canonical Issue occurs when you open a website with two different URLs. The content of the website is similar to the both Uniform Resource Locator (URL), so search engines can index your site under different URLs, which means it will look like a site for duplicate content.
- This means that search engines can access your website from several different URLs. This means that search engines can then index your site into different URLs, which means it will look like a duplicate content site.
- The Canonical link element is an HTML element that helps webmasters avoid duplicate content problems by determining the “canonical” or “favorite” version of the web page as part of search engine optimization.
- Canonical Issue occurs when 301 redirects are not in done properly.
For example, we have a website https://thedigimarket.com, the index page may be accessible from all the following URLs:
How to solve the canonical Issue?
- The most effective way to solve the Canonical issue is to provide a 301 permanent redirect. A rel = canonical element often called a “canonical link,” is an HTML element that helps webmasters avoid duplicate content problems. This is done by specifying the “Canonical URL”, which is “preferred” for a web page. Optimizing Canonical Issue improves the SEO of your site.
#9. Internal Linking
- Link to relevant posts in your blog in your blog posts.
- Linking blog posts can help your blog readers spend more time on your blog and pass pages to other pages on your site.
- When linking, try using a keyword as anchor text, but be careful not to overdo it.
- Internal links related to the original search engines that appear later, which provide additional information other than that displayed in the content.
- But make sure your link is appropriate and necessary.
#10. External link
- Regardless of the links to articles in your blog, it is also interesting to link external websites. Again, do it only if the information on the external website is relevant to the information in your message.
- When you link to external websites, you only need to link to trusted websites. If you have doubts about the authority or location of a website, you can use the nofollow tag to avoid transmitting your link juice to sites that may be defective.
- You should use dofollow links for trusted websites and nofollow links for those who are less reliable.
- But anywhere, like Wikipedia, CNN or an important player in your place, they will not be just reliable, but they will have the potential content that will relevant for the readers.
- This will make your site more reliable.
#11. URL Optimization
- URL optimization, Most importantly make sure that your URL is static it means doesn’t contain variable and strings.
- Not use stop words in your URL. Stop words are in, or, and, how etc.
- Make your URL Keyword targeted.
- URL has a proper length, So users can remember that. Therefore don’t make it lengthy.
As a result, Here is a list you can use to make sure you are doing everything possible to optimize your webpage for rank higher in search engines.
- Target Keyword in the title tag.
- Use Keyword in the permalink(URL).
- Your first paragraph must contain your focus keyword.
- Target Keyword in image alt tag.
- Use LSI keywords in the body.
- Use LSI keyword in H2 or H3 Tag.
- Check for keyword density.
- Remove all stop words from permalink.
- Add multimedia (video, slides, infographics etc.).
- Your blog post has Minimum 500 words.
- Optimize images before uploading (compress and resize).
- Optimize page load speed.
- Create a meta title 50-70 characters.
- Create a meta description of less than 170 characters. (This is a new meta description limit for 2018)
- Internal links to related articles.
- Outbound links to relevant high-quality sites.
Things not to do:
- Don’t put more than one H1 tag (your post title is H1).
- Don’t repeat the same H2 and H3 tag. Read about heading tags for SEO.
- Don’t do keyword stuffing.
Things to focus on:
- Use your keyword in the post title.
- Use long tail keywords.
- If writing in an evergreen niche, remove dates from the posts.
- Content length: The longer the content, the better it probably is. But don’t try to needlessly increase the content length.
- At the end of the blog post, ask users to take action.
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