Everyone should know the information we’re trying to provide, in accordance with the Google Webmaster Guidelines 2020. Let’s face it, there are no shortcuts for ranking higher in search rankings. If you’ve already tried some black hat techniques to get a higher order, you’ll disappear completely from Google.
All changes or warnings that Google has updated are listed in the new Webmaster Guidelines here. So you read correctly and complete the article to make sure you did not make a mistake that would harm your site. The only information provided by this article is the information that ensures best practices and worst practices, which positively and negatively affects your search rankings with Google.
Google Webmaster Guidelines for 2020 – Updated
Google Webmaster has a collection of thousands of Webmaster Guidelines updated each time. Webmaster Guidelines helps these users know how to make changes or improve their site for search engines. Google recently updated its guidelines and made some changes to its rules. It is curious to know what has been changed, added or removed from previous webmaster guidelines.
In this article, we’ll mention all the important guidelines for webmasters that you should follow. Before you proceed, there is a quick overview of Google Webmaster Guidelines and why it matters to your site. If you already know or are already experiencing this fundamental issue, you should skip basic about google webmaster and go for the Google Webmaster Guidelines for 2019.
What are the Google Webmaster Guidelines?
Google’s webmaster guidelines set out what webmasters can do so that their sites can be indexed or better tracked. In addition, Webmaster Guidelines includes a list of actions that Google believes violate these guidelines, which may result in a reduction in the value of your website or even exclusion from the Google index.
Why are Google webmaster Guidelines important?
Google Webmaster Guidelines is important for all sites that Google has added to its index. So if you want to permanently display your website on the search engine results page (SERP), you should seek to meet these requirements. Google recommends that you report any new website to Google.
In general, it is enough if the site is “placed on the web” and linked once so that Google go can visit and index it. In addition, we recommend that you create an account in Google Webmaster Tools and submit a map of the XML sitemap that contains all subpages. Of course, it goes without saying that webmasters must ensure that their website and all its subpages are permanently on the web, in order to avoid excluding the SERP program.
Google Webmaster Guidelines for 2020
Next, Google Webmaster Guidelines 2020 will help Google find, index, and rank your site.
Help Google find the pages on your site
- Make sure that all pages of the site can be accessed through a link from another page that can be found. Reference link should include text, images, or alt attribute relevant to the landing page.
- Submit a Sitemap containing links pointing to important pages on your site. Also provide a page with a readable list of links to those pages (that is called a site index or sitemap page, Generally appear in the bottom of the site).
- Specify the number of links on the page to a reasonable number (a few thousand max).
- Make sure that your web server supports the If-Modified-Since HTTP header. This feature will tell your web server to say Google if your content has changed since it was last crawled by Google. Support for this feature saves you bandwidth and overhead.
- Use a robots.txt file for your web server to help Google analyze unlimited spaces, such as search results pages. Update your own robots.txt file. How to set up scans by using the Robots.txt file. Learn how to manage to crawl with your robots.txt file. Test and build your robots.txt file using the robots.txt Tester tool which is available online.
Ways to help Google find your site:
- Send it to Google at http://www.google.com/submityourcontent/.
- Send your sitemap using Google Search Console. Google uses your Sitemap to understand your site structure and increase our coverage of your web pages.
- Make sure sites that should know your pages know that your site is connected to the Internet.
Help Google understand your pages
- Create a useful, informative site and write pages that describe your content clearly and accurately.
- Think of the keywords and consider what users type/write on the search bar to find your pages, and make sure your site already has these keywords in them.
- Make sure that its <title> and alt attributes are descriptive, specific, and accurate.
- Design your site to have a clear hierarchy of conceptual pages.
- Follow our best practices for photos, videos, and structured data.
- When using a content management system (for example, Wix or WordPress), be sure to create pages and links that so the search engines can be able to easily crawl.
- Allow search bots to crawl your site without session ID or URL parameters that follow your route to the site.
- Make your site’s important content visible by default. Google can crawl hidden HTML content within navigation elements, such as tabs or expand sections. However, we consider this content to be less accessible to users, and we believe you should make your most important information visible in the default page view.
- Make a reasonable effort to make sure that the advertising links on your pages do not affect search engine rankings. For example, use a robots.txt file or rel = “nofollow” to prevent the crawler from crawling the ad.
Help visitors to use your pages
- Try using text instead of images to display important names, content, or links. If you need to use images for text content, use the alt attribute to include some descriptive text words.
- Make sure that all links go to live web pages. Use valid HTML
- Optimize the loading times of your page. Fast loading sites satisfy users and improve the overall quality of the Web. Google recommends the use of tools such as PageSpeed Insights and Webpagetest.org to test the overall performance of your page.
- Make sure your site appears correctly in other browsers. Receptive web design is appropriate for all devices on a web page. If possible, secure your site connections using HTTPS. Confirm it your pages are useful for readers with visual impairments.
Quality Guidelines for the Google Webmaster
We strongly recommend that you pay special attention to the following quality guidelines, which describe some of the illegal practices that may lead to the complete deletion of a Google index site or to a manual or algorithmic spam action. If a site has been affected by a spam action, it may no longer appear on the results on Google.com or any of Google’s partner sites. Therefore do not try any illegal activity on your site
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may react negatively to other deceptive practices that are not listed here. It is not safe to assume that Google approves it only because a specific misleading technique is not included on this page. Webmasters WHO devote their energies to protective the fundamentals can offer a much better user expertise and can later on rank better than those that pay their time finding out loopholes that will explode.
- Create pages primarily for users, not for search engines.
- Do not cheat your users.
- Avoid tips to improve search engine rankings. A good rule of thumb is if you would be comfortable explaining what you did to a competing website or to a Google employee.
- Another useful test is to ask and take the suggestion to improve your site, “Does it is helpful for you, Do I write more content would you like it?”
- Think about what makes your website unique, valuable or attractive. Make your website stand out from others in your field. Do something better and different from competitors so that user says yes these are meaningful and new for me.
Avoid the following techniques, These techniques have a negative impact on your site:
- Automatically generated content
- Participate in linkage schemes
- Create pages with little or no original content
- Hidden redirects
- Text or hidden links
- Entry Pages
- Scraped content
- Participate in affiliate programs without adding enough value
- Loading pages with irrelevant keywords
- Create pages with malicious behavior, such as phishing or installing viruses, Trojans or other malware
- Abuse of rich fragment tagging
- Sending automatic queries to Google
Follow the good practices here mentioned:
- Control your site to hack and delete hacked content as soon as it appears
- Prevent and eliminate user-generated spam on your site
- If your site violates one or more of these guidelines, Google may take manual steps to fix it. Once you have resolved the problem, you can send your site for reconsideration.
The direction taken by Google does not change: these updated guidelines for webmasters focus even more on the value for the user than the previous guidelines of the webmaster. However, these changes show where they are targeted and can lead to more informed decisions about how best to use their time.