Future Of Digital Marketing In India

Future of Digital Marketing:- In simple terms, “Digital marketing” means promoting products or services online or by using digital technologies. Many concepts of traditional marketing are applicable to digital marketing as well. Because Digital marketing gives a higher conversion rate or growth in less budget as compared to Traditional Marketing.

Now you’re aware of the benefits of digital marketing. Every business requires at least a one digital marketing expert for their business. That’s why digital marketing industry has a high demand for jobs, Today many people are inclined towards completing digital marketing courses.

The boom in the technology industry in cities like Bangalore, Hyderabad, Delhi, Noida, and Gurgaon have also contributed to this new digital movement. All the cities like Bangalore, Delhi, Hyderabad, Gurgaon, Noida is well-known for its Information Technology (IT) sector. Foreign companies want to invest because the city has many customers along with the availability of skilled manpower and this is because of all the educational institutes in these cities. There are many good engineering and MBA colleges in Hyderabad , Bangalore, and Delhi.

Introduction of Digital Marketing

The digital marketing industry is related to almost all sectors of businesses. Some applications of it are online shopping, order tracking, online banking, and content management. Digital marketing which is also known as E-Marketing breaks all geophysical barriers. Two people from different parts of the world can enter into a transaction. The E-marketing industry is very popular and has an impact on advertising and marketing.


In 2011, research shows that advertising using mobiles and tablets was 200% lower than that of the following years. Between 2013 and 2015, the investments increased by around 1.5 billion dollars and it is still increasing today. There are many factors that are responsible for this growth. Earlier, people had the perception that online information and deals were full of lies and were fake. Today everything is different. People purchase almost everything on the internet from cars to groceries. This is largely due to the low cost of phones and the internet today, there are a large number of internet users in India today. India is second behind China for the most number of internet users in a country. Some of the channels that are very active in the development of digital marketing in India are:

Mobile Marketing:

The world is being re-shaped by the convergence of social, mobile, community, and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.

Now a days every and each people have a smart phone. No one is going to open their lapi or desktop for a query. You also simply use your phone for shopping, recharge, for booking movie tickets, for the direction etc. That’s the reason mobile marketing plays a very important role in future of digital marketing.


Social media marketing has been very influential. Experts state that almost 92% of social media users are on mobile devices. SMS marketing and push notifications are very important.

Email Marketing:

Experts from some of the most successful digital marketing agencies state that they receive a return of $40 on every dollar invested. Email marketing is very efficient as messages can be sent to millions of people at once. It also makes the recipients believe that they are the only one who is receiving the offer.

Search Engine Optimization

Marketers are continuously trying to find new ways to increase the traffic to their website. They not only focus on getting more traffic (quantity) but also on the kind of the traffic (quality). They do this by making relevant changes to their websites according to the search engine’s algorithm.

Apart from the channels mentioned above, there are others such as SEM, pay-per-click advertising, affiliate marketing, content marketing, etc. The scope of digital marketing is going to increase in the coming few years. It is a very good career option but, there are still a lot of job positions empty because companies are not able to find qualified candidates. This new type of marketing is slowly taking over all the other types of marketing. This trend has also given rise to new institutions specializing in providing courses in digital marketing.  

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